(Read free) Space Marketing: A European Perspective (Space Technology Library)
✿ W. Peeters ✿
| #17335167 in Books | Walter A R Peeters | 2001-11-30 | Original language:English | PDF # 1 | 9.17 x.81 x6.10l,1.14 | File Name: 1402003757 | 356 pages | Space Marketing A European Perspective
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Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin...
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