[Ebook pdf] Space Marketing - A European Perspective (Space Technology Library, Volume 11)
·•●- W. Peeters ·•●-
| #14631775 in Books | 2000-12-31 | Original language:English | PDF # 1 | 9.50 x6.25 x.7l,.0 | File Name: 0792367448 | 352 pages
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Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin...
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