(Free and download) Multidimensional Decison Behavior in Air Transport (CFAC - The Aviation Series)
♛ Andreas Wittmer, Sebastian Daum ♛
| #9614491 in Books | 2016-09-01 | Original language:English | 8.80 x.40 x6.10l, | File Name: 3037518499 | 126 pages
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Air transport customers do not always behave economically rational when making their transport decisions. Customers are in search of well-being when they travel. This is especially the case for Swiss travellers buying annual general tickets on first class with ground transport or for business class travellers of airlines. The buying decision process is influenced by reasonable, economically irrational decision factors such as well-being, recreation, flexibility, and fre...
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