[Free] Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events (ASSER International Sports Law Series)
♥ Andre M. Louw ♥
| #12710516 in Books | Andre M Louw | 2014-07-18 | 2012-08-01 | Original language:English | PDF # 1 | 9.25 x1.77 x6.10l,.0 | File Name: 906704959X | 764 pages | Ambush Marketing the Mega Event Monopoly How Laws are Abused to Protect Commercial Rights to Major Sporting Events ASSER International Sports Law Series
||||From the reviews:|“Ambush Marketing & the Mega-event Monopoly makes an important contribution to the advertising and sports law genre. … The author has produced a highly readable and informative account of the strategies surrounding the marketin
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the ...
[PDF.bd97] Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events (ASSER International Sports Law Series) Rating: 3.92 (488 Votes)
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